Allegra Mangione
Allegra Mangione is a storyteller, connector, facilitator, and fundraiser—an experienced nonprofit professional with a passion for strengthening nonprofits' brand identities.
She has 9 years of nonprofit experience in fundraising, evaluation, strategic planning, and, of course, communications. She has a passion for strengthening brands with strategic, consistent marketing. She loves the nonprofit sector and supporting small teams achieving big impact lights her up.
Allegra has worked for nonprofits on four continents, with focus areas ranging from community health to grantmaking to museums.
We will talk about her journey of starting a business in the nonprofit sector and how she balances her passion for giving back/figuring out how to be of service.
We’ll also discuss finding alignment in your career path, balancing career with the other things that light you up, and understanding and centering your audience.
Check out her website: https://www.catharsisfornonprofits.com/
Connect on LinkedIn: https://www.linkedin.com/in/allegra-mangione/
About Catharsis: Catharsis is an agency that focuses on strategic marketing for nonprofits. Equal parts marketing expertise and nonprofit expertise, Catharsis works with you to get honest about the challenges nonprofits face with marketing and communications and develop actionable, realistic solutions to your most pressing marketing problems. With a suite of services to meet you where you are in the marketing process, Catharsis is your starting point for sustainable, values-aligned marketing that feels like your organization.
Catharsis' mission is to empower nonprofit organizations to use values-based marketing to access resources, build community, and carry out their missions.
Catharsis' marketing services for nonprofit organizations include:
» Strategy Development
» Marketing Implementation
» Brand Synthesis
» The Digital Marketing Audit
» Mentoring + Professional Development
Formally registered as Allegra Mangione Nonprofit Consulting LLC DBA Catharsis, Catharsis was founded in April 2020. Catharsis' past client projects include:
» Website optimization for WorkLife Partnership
» Brand Synthesis for the Denver Housing Authority, Community Connections Department
» Campaign Implementation and Content Strategy for the GoPhilanthropic Foundation
» Content Strategy Implementation for Tintero Creative
Why "Catharsis"?
In the nonprofit world, we sometimes pretend that everything is fine when it isn’t. Pressure from funders diverts organizations’ time and focus away from their missions. The nonprofit starvation cycle is alive and thriving. You can’t divorce these dynamics from your marketing efforts. So let’s be upfront about it. I believe that if we are more open about the challenges we’re facing, we're more capable of solving them.
And, it feels good⸺cathartic even⸺to be honest about what’s going on. It clears space for strategic goals, workable solutions, and beautiful branding.
