RETAINER

Considering a retainer for ongoing support?

Let’s explore your needs!

A retainer is a commitment to consistent support so we can plan ahead, stay aligned with your goals, and make real progress together. It’s ideal for clients who want regular access to strategic advising, execution, and refinement without negotiating work or invoicing month to month. An additional benefit is a reduced hourly rate.

Are you prepared…. ? Plan ahead to get ahead.

Are you prepared…. ? Plan ahead to get ahead.

What you get:

A monthly block of strategic support and execution time at a preferred rate, with reserved calendar space and consistent planning so we can build momentum together for the following:

  • Strategy sessions

  • Project execution and refinements

  • Reporting and analysis

  • Priority scheduling and planning

Unused hours (up to 1) can roll over to the next month if booked in advance. Any work beyond your monthly retainer is billed at $175/hour and invoiced on the 15th. No discounts apply.

Pricing and Right-Sizing Your Retainer:

This is a MONTHLY SUBSCRIPTION via Stripe that will be billed on a recurring basis.

RETAINERS ARE A MONTHLY PAID SUBSCRIPTION

Let’s talk retainers!

Included with Your Retainer

  • Recurring meetings scheduled monthly or weekly

  • Shared documentation & project planning including agendas, priorities, and progress tracking

  • Execution time outside meetings for writing, design, edits, and launches.

  • Optional reporting summaries on analytics when connected.

  • Recorded walkthroughs/trainings available upon request.

Monthly Retainer Does NOT Include:

Third-party subscriptions or ad spend

  • New website builds (projects start separately)

  • Highly technical services outside marketing + strategy scope

  • Last-minute requests (meetings must be booked with 48+ hrs notice)

No. Free. Work.

As a working parent, I have a strict NO FREE WORK policy.

That means I don’t ask friends for free work and they know not to ask me for free work. To respect everyone’s time, please book a zero-risk 15 minute call to “pick my brain,” more time to scope out PAID work, or a prepaid consultation call as needed.

No more “bill me later” shenanigans outside of retainers either! We meet with clear goals and payment terms.

Subscription Terms

Monthly retainers renew automatically via Stripe until canceled.

  • To modify or cancel, provide 30 days notice in writing.

  • No refunds for unused hours within or across billing cycles.

  • Purchasing a retainer signals your understanding and acceptance of these terms.

Requirements

Consulting requires ongoing collaboration for momentum

  • Minimum two-month commitment, paid in advance

  • Credit card on file for recurring billing

  • Regular scheduling of sessions and planning time

  • Shared understanding of goals and priorities

  • Clear communication of expectations (See Disclaimer)

Frequently Asked Questions

Still have questions?

Take a look at the FAQ or reach out anytime.

  • Because momentum matters.

    Retainers provide:

    • Predictable, ongoing support

    • Priority access to strategy and execution

    • Preferred rates compared to hourly work

    • Space to plan proactively instead of reacting to urgent tasks

    Unlike one-off projects, a retainer allows us to design systems that scale and pursue intentional growth month over month.

    If you’re serious about building something sustainable, consistency wins.

  • A marketing retainer is a monthly commitment that reserves a defined block of time for strategy, execution, revisions, and ongoing support. It is:

    • A prepaid set number of hours

    • A continuous service relationship

    • A structured way to plan and execute long-term goals

  • Unlike project-based work (such as a full website build), a retainer does not have a fixed start and end date. It is designed for ongoing growth and refinement.

    I request 30 days written notice if you wish to reduce, pause, or cancel your subscription.

    I do not require an exclusive Agency of Record agreement and am happy to collaborate with your internal team or other partners as needed.

    If an NDA is required, rates may be adjusted to reflect added scope and confidentiality. I do not offer performance-based contracts.

  • Please follow these simple steps:

    1. Book an introductory call to discuss deliverables, timeline, and scope.

    2. Select the retainer tier that aligns with your goals (1 Hour, 5 Hours, 10 Hours, 15 Hours, or 20 Hours)

    3. We schedule a kickoff call to establish meeting cadence, documentation, metrics, and expectations.

    Budgets can be adjusted month-to-month with written notice.

    If your goals include competitive SEO or significant growth in a crowded market, expect research, planning, and sustained execution. Sustainable results take intention.

    Note: If your budget or priorities change, let’s discuss ASAP. Clients often need much more assistance in the early stages of starting up for the things they don’t know they needed until we chat. My goal is to help you save time and money. I don’t get paid for work I didn’t do.

    Ex. If you’re looking to be on first page of Google’s Organic Search Results in a highly competitive or crowded industry, be prepared to invest hours of research, planning, and execution to make it happen. Don’t expect any overnight success or going viral on day one.

  • Examples include:

    • Website updates and refinements

    • SEO research and optimization

    • Analytics review and reporting

    • Newsletter strategy and drafting

    • LinkedIn content planning

    • Blog ghostwriting

    • Digital and print marketing collateral

    • Audience and competitor research

    • Testimonial collection and social proof strategy

    Consistent collaboration produces stronger results because effective strategy requires research, execution, and iteration.

  • This allows us all to focus on progress.

    It also reflects a commitment to be strategic about tackling your most pressing needs and staying on track with your marketing and overall business goals.

    It allows you to budget predictable monthly support while enabling me to reserve dedicated time for your business.

    Stripe also provides secure recurring billing and easy management of your subscription.

    Unlike large agencies with rotating account managers, you work directly with me as your creative and strategic partner.

    As a Marketing Director in a former life, this is how I hired out and paid for external marketing help, but at a much higher rate for a whole lot less. Most agencies charge a minimum of $1,000- $2,500 a month on retainer for a revolving door of staff members.

  • Retainers reserve time in advance.

    • 30 days written notice is required to cancel.

    • No refunds are issued for unused monthly hours.

    • Up to 1 unused hour may carry over to the following month if scheduled in advance.

    • Carried-over time expires 30 days after cancellation.

    It is your responsibility to attend scheduled meetings and respond to scheduling outreach.

    Note: Refunds take 5–10 days to appear on a your statement. Stripe's fees for the original payment won't be returned, but there are no additional fees for the refund.  

  • Before we begin, we define tangible outcomes and measurable goals.

    Examples may include:

    • Website traffic growth and improved conversion rates

    • Enhanced brand visibility

    • Increased email open and click-through rates

    • Improved search performance

    • Lead generation and sales growth

    I do not focus on vanity metrics. Our work is designed to increase awareness, strengthen trust, and drive meaningful business results. The goal is long-term value, not short-term spikes.

  • Consider the following one-time prepaid packages:

    • 1 Consulting Hour

    • 5 Hour Consulting Package

    • 10 Hour Consulting Package

    Note: Unlike monthly retainers, hours expire 30 days from the date of purchase and do not roll over.

    Payments are non-refundable and additional time is billed at $175/hour.

DISCLAIMER:

Billing and Subscriptions:

  • By subscribing via Stripe, you authorize recurring billing at the selected rate until canceled in writing.

  • Rates remain locked in while your subscription is active.

  • No refunds are issued for unused monthly hours.

  • Up to one (1) unused hour may carry over to the following month if scheduled in advance. Carried-over time expires 30 days after cancellation.

  • Third-party software costs (Domains, Squarespace, Canva, Adobe, etc.) are not included.

Clear communication of expectations:

To ensure efficient use of our time together:

  • All requests must be submitted in writing via email or our shared project document.

  • Text messages should be reserved for urgent matters. (Ex. On my way! I’m running late.)

  • Time spent responding to texts, unscheduled calls, or out-of-scope requests will be applied toward your retainer hours. Additional time is billed at the standard hourly rate.

  • Please join scheduled meetings from a quiet, distraction-free environment. If connectivity or location limits productivity, we may reschedule in respect of everyone’s time.

Clear communication protects both of us and ensures we stay focused on meaningful progress.

Please reach out with any questions before subscribing so we can align expectations in advance.