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For the past five years, Some Startup in Colorado has helped founders on a mission turn bold ideas into strategic action, build systems for sustainable growth, and create momentum for what’s next.
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Founders burn bright. Then burn out.
Choose a strategic partner who believes in your mission, understands your vision, and helps build proven systems for success. From quiet hopes to audacious moonshots, our work together is designed to support the life you want, personally and professionally.
Some Startup in Colorado…
Some start up in Denver, the Bay Area, New York City, or London.
More often, they start at the kitchen table in the wee hours of the morning or in a garage late at night after putting in a full day of work. Some begin again after a layoff, a pivot, or the all-too-common burnout. Some take a leap and go all-in to be their own boss.
It doesn’t matter how or where you get your start. As your creative partner, I want to help you tell your story while you build, grow, and shoot for the moon. Together, we’ll outline your goals, clarify next steps, and create the kind of flywheel that Jim Collins describes in "Good to Great."
Do I need a creative consultant?
This Is For You If…
You have a vision, but need a roadmap.
You have momentum, but need messaging.
You have ambition, but need systems that scale.
You’re ready to move from hustle to flow for sustainable growth.
Can’t I do this myself?
Absolutely. If you believe you can, you should.
Many founders build the first version on their own. Scrappy is powerful. Only you really know your limits. There’s pride in building the foundation yourself.
But when you’re tired of doing everything yourself — when you’re ready for outside perspective, support, and accountability — that’s when partnership becomes powerful.
Successful founders don’t hire a creative partner because they’re incapable. They choose one because they value time, energy, intention, and alignment.
Because growth doesn’t just happen. It’s designed.
Aren’t consultants expensive?
Support is an investment, not a line item.
Misalignment is costly. Delays are costly. Building the wrong thing is costly.
When you evaluate the need for outside help, factor in both what you hope to gain and the opportunity cost of burning out.
What’s your process?
Our process is personal and adaptive to your needs:
Curiosity – Uncover what’s working and where opportunity lives
Discovery – Clarify your goals, values, audience, and priorities
Design – Translate insights into a strategic plan of action
Refinement – Iterate for coherence, consistency, and connection
Growth – Scale with intention for ease and impact
We don’t rush the foundation. Trust and traction grow with time.
DECISIONS START WITH A SEARCH
What happens when you Google yourself? Do you like what you see?
Your results reflect your digital presence: a website, social media, podcasts, and press.
Is your brand instantly recognizable? Does it match how you show up in real life?
A strong brand develops intentionally over time through visuals, word choice, tone, and resonance. That kind of cohesion doesn’t happen overnight.
Even something as simple as your email signature can drive traffic, build credibility, answer common questions, and eliminate unnecessary back-and-forth.
When your systems are aligned, it feels effortless. Qualified leads understand what you do. Strategic partners know how to find you. The right opportunities connect more seamlessly.
Clients typically come here for:
• A new website or visual refresh
• Updated messaging and improved SEO/AIO visibility
• Clear strategy for sales and growth
Skip the hours of trial and error required to learn new platforms. Get the technical expertise and creative direction you need to forge ahead with confidence.
“You are uniquely able to take on future-oriented challenges. You lead the way to visionary possibilities and create what others said couldn't be done. You'll say "Yes" before you even know the end of the question - then turn it into a productive adventure.”
— Kolbe A Index results for Ashley Dodge
THE ORIGIN STORY
“Some startup in Colorado?” I quipped.
That’s what I told people when I left a comfortable Marketing Director role after my employer of four years was successfully acquired. I was ready to build something new and returned to freelance consulting.
It’s a playful name, but a serious business. Five years later, I’m still at it.
I’m passionate about leveraging technology and marketing systems to simplify workflows and design systems that scale. Over the years, I’ve helped startups build strong brands and established companies execute thoughtful, strategic marketing campaigns, events, and PR.
Startups are often flying the plane while building it. I thrive when I can innovate and take calculated risks. I experiment, iterate, and move quickly when priorities shift. When others see chaos, I see opportunity. In this world, you’re expected to fail forward.
SERVICES
You’re building something. A platform. A business. A community.
That’s no small feat.
Marketing and sales don’t have to be your strengths. But your audience should be able to find you, understand you, and trust you.
Everything we do is designed around five core pillars — building the right foundation, clarifying strategy, shaping your brand, strengthening relationships, and refining what works.
Engagements are flexible and can be structured as:
Monthly retainers
One-time project engagements
Fractional or part-time strategic roles
After a project wraps, small refinements are easy to schedule as needed on my calendar.
For prospective partners, we’ll start with a conversation about your goals and determine the right level of support.
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Build the platform that works for you.
Your website is your digital front door. It should clearly communicate who you are, what you do, and why it matters — while building credibility and trust at scale.
Includes:
Website design (Squarespace, Kajabi, Shopify, WordPress)
SEO/AIO optimization
Core page architecture (Home, Sales, FAQs, Contact, Social Proof)
Messaging clarity and structure
Your foundation should work for you 24/7.
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Clarify where you’re going — and how you’ll get there.
We develop thoughtful marketing approaches aligned with your values, mission, and business goals.
Includes:
Audience definition
Competitive and trend analysis
Positioning refinement
Growth planning
Launch strategy
Pricing guidance
Strong strategy is grounded in data and discernment.
Focused. Not reactive. Coherent. Not chaotic.
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Shape how you’re remembered.
Beyond colors and fonts, your brand is how you’re perceived across every touchpoint.
Includes:
Brand identity and voice
Logo and visual refinement
Taglines and messaging
Social templates and visual guidelines
Creative direction across platforms
Strong brands stand out because they’re clear.
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Turn connection into momentum.
Growth isn’t just about attracting new customers. It’s about building community and sustaining connection.
Includes:
Sales process refinement
Client journey design
Funnel development
Partnership strategy
Press and social proof
Campaign development
Experiential marketing and events (woven in naturally)
Relationships are your growth engine.
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Refine what works. Strengthen what scales.
Data should guide action — not distract you.
Includes:
Performance tracking
KPI development
Funnel analytics
Revenue optimization
Client experience improvements
Cross-sell and upsell strategy
Measure what matters. Refine intentionally.
Let’s build something beautiful and shoot for the moon.
EVENTS
Moonshots and Hand Grenades now meets at my office in FivePoints on the Second Saturday of each month at 10am. Email me to get a calendar invite!